b"THE OFFICIAL NFBA MAGAZINEFRAME BUILDING EXPO WARMSDES MOINESThe 53rd annual Frame Building Expo made its way to the center of the Hawkeye State in late February, attracting post-frame builders and suppliers from throughout the country. The Hilton Des Moines Downtown in Des Moines, Iowa, was the home of the post-frame industry for three days.BY Rachel Pinkus2020 FRAME BUILDING EXPONFBA Managing Director O n the trade show floor, exhibitorsbe at the show, to meet with those customers showcased the newest innovations,and prospects. Many of them place a lot of whilehoursofeducationalimportance on doing business face to face.opportunities filled the morning schedule,Theresalwayssomethinghappeningon offering an extensive variety of topics for thosethe trade show floor. Its easy for anyone looking to learn about Business Management,to be swept up in the opportunity to learn.SalesandMarketingand/orSafetyand Technical Methods for post-frame builders.Mike Gehman, owner of Sunquest Metal in KeynotespeakerDanGable,atwo-timeFriedens, Pa., attends the Expo more often than not. Sunquest Metal produces roofing panels NCAA wrestling champion and Olympic Goldfor local installers, serving a 200-mile radius. Medalist, presented his thoughts on the keys to success and touched on stories from hisIts an opportunity for me to meet with my books, A Wrestling Life and A Wrestling Life 2.vendors and check out whats new in the Gable coached The University of Iowa wrestlingindustry, Gehman says. I also visit the other team to 15 national championships from 1976booths to learn what I can about paint or steel. to 1997. Gable made himself available on theIts a place where I can talk to others in the trade show floor to sign his book for attendees. industry and learn whats working for them There were plenty of opportunities to discover a wayin their area. Its a unique show that way.to make you and your business more successful! Suppliers and manufacturers exhibiting at the Des Moines was great! We saw a lot of long- show also look for information from attendees, time customers who visit the Frame Buildinghoping to discover what customers are looking for.Expo every year but we also met many newWe look at the show in several ways, says prospects that have not attended previousTom Granitz, National Sales and Marketing expos, says Ken Gieseke, Vice President ofDirector at Plyco.Its a great opportunity Marketing at McElroy Metal. They investto connect with our customers that make in their business by attending the show andthe trip to the show and hopefully find some taking advantage of the learning opportunitiesnew prospects. Our sales group is very active presented by NFBA. It's important for us toin seeing many customers and prospects continued on page 2520 / FRAME BUILDER -APR2020"